London-headquartered Elemental Concept, a worldwide technology advisory firm, has appointed Chris Mitchell as Managing Director for its Asia-Pacific (APAC) business. Mitchell, who will be based in Singapore, will lead the company’s expansion drive across the region, with a view to offering clients digital transformation and innovation solutions.

A Strategic Move to Enhance Regional Footprint

This strategic recruitment marks Elemental Concept’s determination to further enhance its foothold in the fast-expanding APAC market. Mitchell boasts more than 15 years of experience with digital and technology transformation, business innovation, and growth programs across the region. His professional track record covers strategy, execution, platform partnerships, and design-driven business transformation with worldwide clients and tech leaders.

The appointment comes after Elemental Concept acquired Purple Shirt, a New Zealand strategy and design agency. The move strengthens the company’s ability in customer experience design and innovation and enables it to provide an end-to-end suite of services to clients in APAC.

Chris Mitchell’s Vision for APAC Expansion

Conveying his excitement regarding the new position, Mitchell said, “I’m thrilled to join Elemental Concept to assist in scaling our APAC footprint, taking on a talented regional team. Our ambition is to enable clients to drive digital transformation and product innovation in one of the world’s most rapidly growing regions. This is the beginning of a new chapter for Elemental Concept in APAC of a bold new kind.”

He also highlighted the significance of the new acquisition, citing, “With the expansion of Purple Shirt’s strategy and design capabilities, we can now provide customers with an end-to-end integration of IT services, digital innovation, and customer experience design. We’ll enable enterprises and startups to grow with confidence throughout this vibrant region.”

Leadership Endorsement

Bimal Shah, CEO at Elemental Concept, had faith in Mitchell’s capability to lead the growth of the company in APAC. He added, “Chris brings precisely the qualities we require to unlock the enormous potential within APAC – a proven history of delivering tangible transformation results to enterprise customers. His skill in bridging the space between technology innovation and commercial value, coupled with our latest acquisition of Purple Shirt, will make Elemental Concept the first choice for digital transformation in Singapore, Australia, New Zealand and beyond.”

About Elemental Concept

Elemental Concept is a tech advisory firm that provides complex and cutting-edge solutions for startups to multinationals. The firm provides a variety of services, ranging from AI and machine learning advisory to customer experience design, cybersecurity advisory, and software development. The firm has approximately 120 employees working out of offices in the United Kingdom, India, Singapore, and New Zealand and is poised to lead digital transformation across major markets.

Conclusion

The appointment of Chris Mitchell as the Managing Director for APAC is a major milestone in the strategy of Elemental Concept to increase its presence in the Asia-Pacific region. With his rich experience and the acquisition of Purple Shirt in recent times, the company is set to offer creative and effective solutions to customers in APAC, promoting digital transformation and business growth.